Competing For The Right Employee
Updated: May 18, 2018
How do you compete with the large well established and well funded practices?
You could go head to head with them on salaries, but salaries are not the prime motivator.
You can emphasise variables like a broader role, seeing the complete picture, practice culture, autonomy and opportunities for advancement.
Unfortunately, too many small practices are conceding defeat in this area. Instead, they should spend as much energy designing roles and marketing their workplaces to potential employees and associates as they do designing and marketing their services to potential patients.
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